A erin Lauder is an American heiress, businesswoman, and the style and image director for The Estée Lauder Companies. She is the granddaughter of the cosmetics giant's co-founders, Estée and Joseph Lauder, and the daughter of prominent philanthropist and businessman Ronald Lauder. Growing up immersed in the world of beauty, fashion, and art, she developed a sophisticated aesthetic that would later define her personal brand and business ventures.

While she holds a significant role and stake in the family's publicly traded cosmetics empire, Aerin has also carved out her own niche by launching her luxury lifestyle brand, AERIN, in 2012. The brand offers a curated collection of products across beauty, perfume, fashion accessories, and home decor, all reflecting her signature elegant and effortless style. This venture allows her to express her creative vision independently of the larger corporate structure of Estée Lauder. She successfully balances her responsibilities as a key figure in a global corporation with her entrepreneurial passion, continuing her family's legacy of taste and business acumen.