A les Zavoral is a Czech technology entrepreneur and the founder of Alza.cz, the largest and most dominant e-commerce retailer in the Czech Republic and Slovakia. Often referred to as the "Amazon of the Czech Republic," Alza has become a household name, famous for its vast selection of electronics and other goods, its innovative logistics, and its ubiquitous green alien mascot.
Zavoral founded the company in 1994 as a small business while he was still a university student, initially focusing on selling computer components. He built the company with a relentless focus on technology, automation, and customer experience. Alza pioneered many e-commerce innovations in the region, including a network of automated pickup lockers known as AlzaBoxes, which have become a key part of its competitive advantage. Despite the company's massive success and public profile, Zavoral is famously reclusive and media-shy, almost never giving interviews or making public appearances. He retains full ownership of the highly profitable e-commerce giant he built from the ground up.
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