A ndrei Krivenko is a Russian retail entrepreneur who founded and owns VkusVill, a fast-growing chain of grocery stores specializing in fresh and healthy foods. A physicist by training, Krivenko started his career in finance before deciding to venture into the food retail business. He launched his first small dairy store in Moscow, which evolved into the VkusVill concept in 2012.

The company's success is built on a unique business model that focuses on providing high-quality, natural food products with short shelf lives and clean labels, a concept that resonated strongly with health-conscious urban consumers in Russia. VkusVill operates a network of hundreds of smaller-format stores and has invested heavily in technology and logistics to manage its fresh food supply chain. Krivenko has built a major retail brand by catering to a niche that was underserved by the large, traditional supermarket chains, becoming a rare self-made billionaire in Russia's consumer sector.