B arry Sternlicht is an American billionaire investor and a titan of the real estate and hospitality industries. He is the founder, chairman, and CEO of Starwood Capital Group, a private investment firm with a global portfolio and one of the world's largest real estate investors. He is perhaps best known to the public as the founder of Starwood Hotels & Resorts.
In the early 1990s, Sternlicht's firm acquired a struggling hotel group and used it as a platform to build a hospitality empire. He created and launched the iconic "W" hotel brand, pioneering the concept of the boutique lifestyle hotel. He also acquired major brands like Sheraton and Westin. He left Starwood Hotels in 2005 to focus on his private investment firm, Starwood Capital. Through his firm, he continues to be a major force in global real estate, investing in everything from hotels and office buildings to residential properties. He also launched the eco-luxury 1 Hotels and Baccarat Hotels brands.
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Born in New York City in 1960, Barry Sternlicht is an American billionaire investor and the founder, Chairman, and CEO of Starwood Capital Group, one of the world's premier real estate private equity firms. His intellectual foundation was rigorous: he earned a Bachelor's degree in Art History from Brown University and, crucially, an MBA from Harvard Business School in 1986, where he graduated as a Baker Scholar.
His career began in real estate finance at JMB Realty. However, the pivotal moment that shaped his philosophy was the early 1990s recession, when the Savings and Loan crisis left a landscape of deeply distressed real estate assets. Sternlicht recognized the massive, contrarian opportunity in acquiring and revitalizing undervalued properties, a philosophy of 'buying low when others are running away' that became the hallmark of his success.
Barry Sternlicht’s defining entrepreneurial act was the founding of Starwood Capital Group in 1991. The firm immediately focused on acquiring distressed assets, and in 1995, Sternlicht executed a brilliant move: he acquired the failed Starwood Lodging Trust and merged it with his firm, creating the new publicly traded giant, Starwood Hotels & Resorts Worldwide.
At Starwood Hotels, Sternlicht didn't just manage hotels; he revolutionized the luxury hospitality industry. He pioneered the creation of new, highly successful brands that emphasized lifestyle, design, and storytelling, famously launching W Hotels (W), a brand that completely redefined the concept of boutique, modern luxury. He was a master of using branding and design as a financial differentiator, ultimately selling Starwood Hotels to Marriott International in 2016 for $13 billion. Today, he leads Starwood Capital Group, a private equity powerhouse managing over $100 billion in assets, focusing on a global strategy of distress-for-control investing.
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Graduates from Harvard Business School (MBA).
Founds Starwood Capital Group, focusing on distressed real estate (Private Equity).
Acquires the failed Starwood Lodging Trust to create Starwood Hotels & Resorts Worldwide (Corporate Founding).
Launches the game-changing W Hotels brand (Brand Innovation).
Starwood Hotels & Resorts is sold to Marriott International for $13 billion (Major Exit).
Continues as Chairman and CEO of Starwood Capital Group, managing over $100 billion in assets (Executive Leadership).
Barry Sternlicht’s wealth is concentrated in the management fees and performance of Starwood Capital Group and the returns generated from his founding of Starwood Hotels & Resorts.
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Barry Sternlicht’s philanthropy is driven by his commitment to environmental sustainability, community, and the arts. His interest in green technology is integrated into his business model: his 1 Hotels brand is specifically focused on sustainability and eco-luxury, setting a new, higher standard for the global hospitality industry.
He is active in various civic organizations and charitable causes, often supporting education and the arts in the communities where his hotels and real estate developments are based. His commitment to design and aesthetic innovation has also structurally raised the bar for luxury hospitality worldwide, impacting the service quality and design trends of the entire sector.
Barry Sternlicht maintains the sophisticated, artful style of a lifestyle brand visionary. His attire is consistently modern, elegant, and often features refined, designer business casual wear that reflects his Brown Art History degree and his role in pioneering lifestyle hotels. His aesthetic is one of confident creativity and high-end design.
His lifestyle is global, centered in Greenwich, Connecticut, but he maintains residences worldwide. His luxury is the freedom to continuously reinvent the meaning of luxury hospitality, commanding a private jet and indulging in high-end art and architecture. His life is defined by the profitable intersection of aesthetic innovation and financial engineering.
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“We make money when we buy, not when we sell. You have to be willing to buy when others are running away.”
“The core of our business is storytelling. W Hotels wasn’t about marble; it was about attitude.”
“Luxury in hospitality is evolving from spectacle and exclusivity to warmth, empathy, and curated experiences.”
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+0.1% | +$3.16M
+0.22% | +$10.29M
This profile is compiled from verified biographical and financial records:
All information is cross-referenced with public sources for accuracy; some narrative sections are AI-assisted summaries.
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