B enjamin Otto is a German billionaire heir and entrepreneur, representing the third generation of the family behind the Otto Group, a global mail-order and e-commerce powerhouse. He is the son of Michael Otto, who led the company for decades, and the grandson of its founder, Werner Otto. While deeply connected to the family's legacy retail empire, Benjamin has forged his own path as a digital entrepreneur.

He is the founder and a major shareholder of About You, a successful online fashion retailer that has become a major player in the European e-commerce landscape. Started as a project within the Otto Group, About You was spun out and developed into a major publicly traded company with a focus on a personalized, mobile-first shopping experience. Benjamin's success with About You demonstrates an entrepreneurial spirit, leveraging his family's deep retail expertise to build a modern, digital-native business that can compete with other online giants.