B ruce Mathieson is an Australian billionaire hotel and gaming magnate. A former toolmaker, he made his initial foray into the hospitality industry by buying his first pub in the 1970s. He demonstrated a remarkable talent for the business, steadily acquiring more hotels and building a significant portfolio.

His major breakthrough came from his long and highly lucrative partnership with the Australian retail giant Woolworths. Together, they formed a joint venture that became Endeavour Group, Australia's largest owner and operator of poker machines, pubs, and liquor stores (including the Dan Murphy's and BWS retail chains). In 2021, Endeavour Group was demerged from Woolworths and listed as a separate company on the Australian stock exchange. Mathieson and his family retain a massive stake in the company, which forms the cornerstone of their fortune. He is known for his tough negotiating style and his deep expertise in the pub and gaming industry.