Cai Kui is a Chinese billionaire businesswoman and the co-founder of Longfor Properties Co. Ltd. (HKSE: 0960), one of China's largest and most successful real estate developers. Her fortune is rooted in the explosive growth of China’s urban real estate sector and the privatization of housing.

Cai Kui and her former husband, Wu Yajun, founded Longfor in 1993 in Chongqing. While her former husband has been the more visible face of the company, Cai Kui’s expertise was integral to the company’s success in its early years, particularly in its focus on developing high-quality residential and commercial properties. Her wealth, now managed separately following her divorce from Wu Yajun, is a massive generational fortune tied to the rapidly appreciating value of urban land and property development in China.

Cai Kui was instrumental in the foundational phase of Longfor Properties, which quickly established a reputation for building meticulously designed, high-quality residential and commercial developments. Longfor's business strategy focused on acquiring prime land in rapidly urbanizing Chinese cities and delivering projects that appealed to the nation's rising middle and affluent classes.

The company expanded rapidly from its base in Chongqing to other major cities. The successful IPO of Longfor Properties on the Hong Kong Stock Exchange (HKSE) in 2009 secured the company's status as a national leader and established the multi-billion dollar fortune shared by Cai Kui and the family. Following her divorce, Cai Kui received a substantial portion of the company's shares, which she manages through her private holding company, ensuring her immense financial autonomy. Her current focus is on managing this vast portfolio of inherited equity and strategic property assets.

Cai Kui's social impact is structural, stemming from Longfor Properties' role in shaping China's modern urban landscape and providing high-quality housing for millions of urban residents. The company's focus on quality and design has elevated standards in the highly competitive Chinese real estate market.

Her personal philanthropy is typically channeled through private foundations that support education and community welfare. Her wealth, generated from the post-reform Chinese economy, is leveraged for both personal security and social contribution.

Cai Kui maintains a sophisticated, high-end, and private style. Her attire is professional and elegant, favoring designer business wear. Her aesthetic is one of reserved authority, reflecting her status as a primary shareholder in one of China's most successful property development companies.

Her luxury is defined by the security of her vast property wealth and the autonomy of her financial position. Her life is dedicated to the private management of her assets, enjoying the comforts of immense wealth derived from the long-term, structural growth of the Chinese economy.