C harlotte Söderström is a Swedish heiress to the H&M (Hennes & Mauritz) fashion retail fortune. She is the daughter of Stefan Persson, the longtime chairman and former CEO of H&M, and the granddaughter of the company's founder, Erling Persson. H&M has grown from a single women's clothing store in Sweden into one of the largest and most recognizable fashion retailers in the world.

While her brother, Karl-Johan Persson, has served as the CEO and is now the chairman of H&M, Charlotte has not taken an active executive role in the company. Her involvement is primarily as a major shareholder, with her wealth tied to her inherited stake in the publicly traded retail giant. She is deeply passionate about horses and runs a successful stud farm, breeding and training show jumping horses. This allows her to combine her family's business legacy with her personal passion for the equestrian world.