Chi Yufeng (also known as Michael Chi) is a Chinese entrepreneur, the founder and Chairman of Perfect World Investment & Holding Group, a massive conglomerate in the online gaming and entertainment sector. His background is surprisingly technical: he graduated from Tsinghua University in 1994 with a bachelor's degree in Chemistry and later secured an MBA from the China Europe International Business School (CEIBS) in 2004.

Chi's career began by immediately pivoting from chemistry to technology. In 1996, he founded Beijing Hongen Education and Technology Co., Ltd., recognizing the immense demand for educational software and technology in the rapidly developing Chinese market. This early success, achieving a dominant market share in educational products, provided the capital and network for his next, far larger venture into online gaming.

Chi Yufeng's defining entrepreneurial act came in 2004 when he founded Perfect World Games, a major Chinese online game developer and publisher. His strategic vision was to create high-quality, massively multiplayer online role-playing games (MMORPGs) that appealed to both domestic and international audiences, often drawing on Chinese history and folklore.

He successfully led the company's Initial Public Offering (IPO) on the NASDAQ in 2007, securing his multi-billion dollar fortune. In a strategic maneuver in 2015, he proposed and completed the privatization of Perfect World Games and then, a year later, relisted the gaming and film assets on China's A-shares market (SZSE: 002624), creating a merged entertainment giant. Chi's success cemented his legacy as one of the most influential individuals in the global MMO games area, leading the merger of the Film and Game industries in China.

Chi Yufeng's social impact is structural, stemming from Perfect World's role as a major creator of digital entertainment and a massive employer in the gaming and film industries. His founding of Beijing Hongen Education provided essential educational software to millions of Chinese families, helping them learn to use computers in the 1990s.

His philanthropy often supports educational and technical training programs, reflecting his commitment to the growth of China's creative and software sectors.

Chi Yufeng maintains the highly professional, intellectual style of a Chinese internet executive. His attire is consistently formal and high-quality, favoring tailored business suits, reflecting his Tsinghua and CEIBS background. His aesthetic is one of composed authority and strategic vision.

His luxury is the immense security and financial reward derived from his dominance in the global online gaming market. His life is dedicated to the profitable convergence of technology, content creation, and entertainment.