C ho Hyun-joon is a South Korean businessman and the chairman of Hyosung Group, one of the country's major industrial conglomerates. He is the son of the group's former chairman, Cho Seok-rae, and represents the third generation of the founding family to lead the business. Hyosung Group has a diversified portfolio with core businesses in textiles, industrial materials, chemicals, and heavy industry.

Cho Hyun-joon took over as chairman in 2017 and has been focused on steering the traditional manufacturing giant towards new growth areas, particularly in advanced materials like carbon fiber and renewable energy solutions like hydrogen. His tenure has also been marked by legal challenges, a common feature for many leaders of South Korea's family-controlled chaebols. He is tasked with navigating the massive industrial group through a period of technological change while maintaining the family's control.