Chung Yong-jin is a South Korean business executive and billionaire, the current Chairperson of Shinsegae Group (since 2024), one of South Korea's largest retail conglomerates. He is the eldest grandson of Lee Byung-chul, the legendary founder of Samsung Group, and the only son of Lee Myung-hee, the chairwoman of Shinsegae Group. His cousins include Samsung Chairman Lee Jae-yong.

Chung received an elite education designed for chaebol leadership: he graduated from Kyungbock High School and secured a Bachelor of Arts degree in Economics from Brown University in the United States. His career began at Korea Fujitsu, followed by an executive track role in the family conglomerate, preparing him for the immense responsibility of managing one of the nation's largest retail empires.

Chung Yong-jin joined the Shinsegae Group as a director in the Strategy Planning Team and rose rapidly through executive ranks to become Vice Chairman. The Group's business is deeply rooted in South Korean retail, operating massive department stores, hypermarkets (E-Mart), and convenience stores.

His leadership has been defined by a focus on digital transformation and e-commerce—aggressively competing with online rivals—and strategic diversification into high-profile consumer assets. Notably, he is the owner of the SSG Landers professional baseball team, leveraging his wealth for sports ownership and high-profile brand synergy (SSG is the company's e-commerce brand). In March 2024, he was inaugurated as the Chairperson of Shinsegae (the highest role), cementing his control over the multi-billion dollar retail giant and its massive assets, ensuring the long-term, generational stewardship of the family's portion of the original Samsung fortune.

Chung Yong-jin's social impact is structural, stemming from the Shinsegae Group's role as a massive employer and provider of essential retail services across South Korea. His commitment to sports ownership contributes to national athletic culture and civic pride.

His personal philanthropy often supports educational and social initiatives, reflecting the long-standing civic commitments of the Samsung and Shinsegae dynasties. His structural contribution is the continuous modernization and competitiveness of the Korean retail sector.

Chung Yong-jin maintains the polished, sophisticated style of a South Korean chaebol chairman. His attire is consistently formal and high-quality, favoring tailored suits. His public persona is defined by his modern business strategy (e-commerce, sports) and his elite family connections.

His luxury is the immense security and autonomy derived from his multi-billion dollar retail empire. His life is dedicated to the stewardship of his family's legacy, balancing industrial tradition with the demands of modern digital retail.