D aniel Lubetzky is a Mexican-American entrepreneur, author, and philanthropist, best known as the founder of Kind LLC, the company behind the popular Kind snack bars. The son of a Holocaust survivor, Lubetzky's background has deeply influenced his business philosophy, which he calls the 'not-ONLY-for-profit' approach, emphasizing both social impact and financial success. After earning a law degree from Stanford, he founded a company that aimed to foster peace in the Middle East by selling products co-made by Arabs and Israelis.

He founded Kind in 2004 with the goal of creating a snack bar that was both healthy and tasty, using whole nuts and fruits. The product was a massive success, tapping into the growing consumer demand for healthy, convenient snacks. He built Kind into a multi-billion dollar brand, a dominant player in the snack bar category. In 2020, the candy and food giant Mars Inc. acquired Kind in a deal that valued the company at a reported $5 billion. He has also appeared as a recurring 'shark' investor on the television show *Shark Tank*.