Edward 'E. Joe' Joseph Shoen is an American billionaire businessman, the President, Chairman, and CEO of U-Haul Holding Company (AMERCO, NASDAQ: UHAL), the parent company of U-Haul International. He is the third son of the founder, Leonard Shoen, who began the U-Haul self-moving business in 1945.

Joe Shoen's education was a massive asset: he holds a B.A. from the College of the Holy Cross, an MBA from Harvard Business School (where he wrote his thesis on self-storage businesses), and a J.D. law degree from Arizona State University (1981). He joined the U-Haul executive board immediately after his MBA, only to briefly quit to pursue his law degree. His career is defined by his successful navigation of a massive, notoriously nasty family feud to gain control of the company and lead its expansion in the self-moving business.

E. Joe Shoen's career within the U-Haul empire was marked by a dramatic and often violent family feud involving his siblings and father over the control of the company. Joe was instrumental in fighting this internal battle, leveraging his legal expertise and executive training. His focus was on stabilizing and expanding the core business: truck and trailer rental and self-storage facilities.

Under his leadership as President and CEO, U-Haul achieved unprecedented growth and market dominance in the self-moving business. His foresight, reflected in his Harvard MBA thesis on self-storage, led the company to aggressively expand this highly profitable division. His efforts are credited with the company's expansion and market dominance, securing his multi-billion dollar fortune (estimated at $4.1 billion in 2023) and cementing his legacy as the leader who rescued and scaled the iconic American brand.

E. Joe Shoen's social impact is structural, stemming from U-Haul's role in enabling residential mobility and providing affordable self-moving and storage solutions for millions of Americans annually. The company's vast network of truck and trailer rentals is foundational to American life.

His personal philanthropy supports various community and educational initiatives in Arizona. His structural contribution is the successful revitalization of the U-Haul brand and the profitable expansion of the self-storage industry.

E. Joe Shoen maintains the professional, disciplined style of an executive with a legal and industrial background. His attire is consistently formal and high-quality, favoring tailored business suits. His aesthetic is one of stability and composed authority, reflecting his success in the logistics sector.

Residing in Phoenix, Arizona, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is defined by his commitment to his family's corporate legacy and his ultimate success in commanding the iconic U-Haul brand.