E ric Ya Shen is a Chinese-born Singaporean entrepreneur and the co-founder, chairman, and CEO of Vipshop, a leading online discount retailer for brands in China. He co-founded the company in 2008, pioneering the flash sales model in the Chinese e-commerce market. This model involves offering well-known brands at a significant discount for a limited period of time.

The flash sales concept was a huge success, and Vipshop grew rapidly, attracting millions of customers. The company held a successful initial public offering on the New York Stock Exchange in 2012. As CEO, Shen has guided the company through the fiercely competitive Chinese e-commerce landscape, navigating challenges from larger rivals like Alibaba and JD.com. The company has since received major strategic investments from the internet giants Tencent and JD.com.