E uisun Chung is a South Korean billionaire and the executive chairman of Hyundai Motor Group, one of the largest automakers in the world. He represents the third generation of the founding Chung family, as the grandson of Hyundai's legendary founder, Chung Ju-yung, and the only son of the former chairman, Chung Mong-koo. His ascension to the chairmanship in 2020 marked a major generational shift at the helm of the massive industrial chaebol.

Chung is seen as a modernizing force within the company, tasked with navigating the profound disruption facing the global automotive industry. He has been the driving force behind Hyundai's aggressive and successful push into electric vehicles (with its popular Ioniq line), hydrogen fuel cell technology, and future mobility solutions like robotics and urban air mobility. He is leading the transformation of the traditional manufacturing giant into a "smart mobility solutions provider," securing the legacy of one of South Korea's most iconic companies for a new era.