George Joseph is an American businessman, the self-made billionaire founder of Mercury General Corporation (NYSE: MCY), a major general-line insurance firm. Born in Beckley, West Virginia, in 1921, the son of Lebanese immigrants (his father was a coal miner), his career is defined by his commitment to risk analysis and actuarial fairness.

His life was marked by service: he served in the United States Air Force as a B-17 navigator in World War II, flying over 50 missions. After the war, he earned a degree in Physics and Mathematics from Harvard University in three years on the G.I. Bill. His early career as a systems analyst for Occidental Life Insurance Company, combined with his night job selling life insurance door-to-door, revealed a major flaw in the existing auto insurance market.

George Joseph's strategic genius came in 1962 when he founded Mercury Insurance. He recognized that the automobile insurance industry was inflexible, with all drivers paying the same rate, regardless of their driving record or experience. Using his background in physics, mathematics, and systems analysis, Joseph founded Mercury to offer differing rates based on a driver's record and experience, a first in the industry that revolutionized auto insurance pricing.

Under his leadership, Mercury General Corporation grew exponentially, becoming a massive, publicly traded insurance provider with billions in assets and thousands of agents. His success is a testament to the profitability of applying scientific and analytical rigor to a traditionally static financial market. He remains the founder and leader of the multi-billion dollar corporation he built.

George Joseph's social impact is structural, stemming from Mercury Insurance's role in creating a fairer and more efficient auto insurance market through risk-based pricing. His company provides essential financial protection and thousands of stable jobs in the insurance sector across the U.S.

His personal philanthropy supports various educational and community initiatives. His career is a powerful narrative of a self-made immigrant's son and war veteran who leveraged his scientific training to revolutionize an entire financial industry.

George Joseph maintains the professional, composed style of a successful businessman. His attire is consistently formal and high-quality, favoring tailored business suits. His aesthetic is one of stability and intellectual authority, reflecting his science and finance background.

Residing in Los Angeles, California, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to financial innovation, risk management, and the stewardship of his pioneering insurance enterprise.