Giorgio Perfetti is an Italian businessman and billionaire co-owner of Perfetti Van Melle, the world's third largest confectionery manufacturer (brands include Mentos, Airheads, and Chupa-Chups). His wealth is generational, tied to the family business founded by his father, Ambrogio, and uncle, Egidio Perfetti, in 1946 in a small town near Milan.

The family's fortune began by producing chewing gum that American soldiers brought overseas during World War II. Giorgio and his brother, Augusto Perfetti, inherited and managed the massive company. He is known for being extremely media-shy and, alongside his brother, maintains a strong commitment to privacy and running the company without public listing.

Giorgio Perfetti's career is defined by his generational stewardship and strategic growth of the confectionery empire. The company's major expansion came in 2001 when Perfetti Spa acquired Netherlands-based Van Melle, creating Perfetti Van Melle. This consolidation instantly made the combined entity the third largest global confectionery group.

The company continued its aggressive international expansion, building new manufacturing units in Europe and Asia, and acquiring global brands like Chupa Chups (Spain) in 2006. Giorgio Perfetti and his brother no longer run the day-to-day operations but remain the controlling owners. Giorgio's personal passion is reflected in his large sailing yacht (in contrast to his brother's famous motor yacht, Air). The family recently (2023) acquired 11 iconic gum and candy brands from Mondelēz in Europe and North America, continuing their strategy of high-profile acquisitions.

Giorgio Perfetti's social impact is structural, stemming from Perfetti Van Melle's role as a massive global employer (over 19,000 employees) and provider of essential consumer staples (confectionery). The company contributes significantly to the economic stability of the 39+ countries where it operates.

His personal philanthropy is often discreet, adhering to the family's low public profile. His structural contribution is tied to the successful consolidation and modernization of the global confectionery industry.

Giorgio Perfetti maintains the professional, composed style of a European industrialist. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic is defined by stability and extreme discretion, reflecting his preference for private life over public scrutiny.

Residing in Lugano, Switzerland, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to the stewardship of his family's legacy and his personal passion for sailing and high-end collectibles (the family is known for its Ferrari collection).