G iorgio Perfetti is an Italian-Swiss billionaire who, along with his late brother Augusto, owned the global confectionery giant Perfetti Van Melle. The company is the result of their family's Italian business, Perfetti, acquiring the Dutch candymaker Van Melle in 2001. The company is one of the largest candy and chewing gum manufacturers in the world.
The Perfetti family business was founded by their father and uncle. The brothers inherited and vastly expanded it, turning it into a global powerhouse. Perfetti Van Melle's portfolio includes a host of world-famous brands, including Mentos, Chupa Chups lollipops (which they acquired), and Airheads. The brothers are known for being extremely reclusive and have always avoided the media spotlight. The company remains privately held by the family, and Giorgio's wealth is derived from his large stake in this secretive and highly successful candy empire.
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