G iuliana Benetton is an Italian billionaire and one of the four co-founders of the iconic fashion brand, the Benetton Group. She and her three brothers—Luciano, Gilberto, and Carlo—founded the company in the 1960s in a small town in northern Italy. Giuliana was the creative force behind the brand's signature colorful knitwear, which would become its hallmark.

She started by knitting sweaters that her brother Luciano would sell from his bicycle. This small operation grew into a global fashion giant, famous for its "United Colors of Benetton" brand and its controversial and socially conscious advertising campaigns. The family has since diversified its vast fortune through its holding company, Edizione. Edizione has major holdings in infrastructure (it is the largest shareholder in the toll road and airport operator Mundys), as well as in restaurants (Autogrill) and other sectors. Although the next generation now runs the family's businesses, Giuliana remains a key principal of the fashion and investment dynasty she helped create.