H ong Jie is a prominent Chinese entrepreneur and the founder of SKSHU Paint Co., Ltd., one of the country's leading coating manufacturers. He established the company in 2002 in Putian, Fujian province, with a vision to create environmentally friendly and high-quality paint products. Under his leadership, the company's brand, "3Trees" (San keshu), has become a household name in China, known for its green manufacturing standards and innovative "healthy" paint formulations. Hong Jie's commitment to sustainability helped SKSHU Paint become the exclusive paint supplier for the Beijing 2022 Winter Olympic Games, a significant endorsement of its product quality and environmental credentials.

Hong has steered the company through rapid expansion, leading it to a successful initial public offering (IPO) on the Shanghai Stock Exchange in 2016. His business strategy involves a strong focus on brand building and an extensive distribution network that covers tens of thousands of outlets across China. Beyond business, Hong Jie is also a deputy to the National People's Congress, contributing to policy discussions on industry development and environmental protection. His journey from a local entrepreneur to the head of a multi-billion dollar public company highlights the opportunities within China's domestic consumption market.

Quick Reads:

• Founder and Chairman of SKSHU Paint (3Trees).
• Established the company in 2002 in Putian, Fujian.
• His brand 3Trees was a supplier for the 2022 Beijing Winter Olympics.
• Led the company to an IPO on the Shanghai Stock Exchange in 2016.
• Serves as a deputy to the National People's Congress.