J uan Roig is a self-made Spanish billionaire who is the founder, chairman, and CEO of Mercadona, Spain's largest and most successful supermarket chain. He and his wife, Hortensia Herrero, are the majority owners of the privately held retail giant. He inherited his parents' small butcher shops and has since built them into a dominant force in the Spanish grocery market.
Mercadona's success is built on a simple but powerful strategy of always low prices, operational efficiency, a strong focus on private-label brands, and a deep, almost cult-like corporate culture that values its employees. He has built a massive and highly profitable retail empire with thousands of stores across Spain and, more recently, has expanded into Portugal. He is a highly respected and influential figure in Spanish business and is also a major philanthropist, particularly in his home city of Valencia, where he has founded a major entrepreneurship center and is the primary sponsor of the local basketball team.
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Juan Roig Alfonso is a Spanish businessman, the self-made billionaire President and co-owner of Mercadona, one of Spain's largest and most dominant supermarket chains. Born in València, Spain, in 1949, his career is rooted in retail and entrepreneurial innovation.
Roig graduated with a degree in Economics from the University of València, where he met his wife, Hortensia Herrero (the Vice-president and co-owner). In 1977, he and his wife, along with his three siblings, acquired eight butchers' shops from his parents and converted them into convenience stores—the genesis of Mercadona. His philosophy centers on the Total Quality Model (MTQ), focusing relentlessly on customer satisfaction and low prices.
Juan Roig's strategic genius was his commitment to high-volume, low-cost retail coupled with an unwavering focus on customer satisfaction. In 1981, he took sole control of Mercadona with his wife. He implemented the Total Quality Model (MTQ), which revolutionized internal management and logistics, driving the company to dominance. By 2017, the company had revenues of €23 billion.
His structural contribution is tied to the successful consolidation and professionalization of Spanish food retail. His personal philanthropy is immense: he founded the EDEM Business School and the Valencia Sports Foundation, and he and his wife committed €6 million to the restoration of València's San Nicolás Church. His wealth is secured by the colossal, long-term, stable profitability of the essential food retail sector.
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Acquires eight butchers' shops from his parents with his wife and siblings (Founding).
Acquires sole control of Mercadona with his wife, Hortensia Herrero (Ownership Consolidation).
Implements the 'Total Quality Model' (MTQ) (Innovation Milestone).
Founds the EDEM Business School (Philanthropic Founding).
Mercadona achieves 28.5 percent market share in the domestic Spanish market (Market Dominance).
Continues as President and major philanthropist (Executive Oversight).
Juan Roig's wealth is concentrated in his founding and controlling ownership of the private retail giant, Mercadona.
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Juan Roig's social impact is massive and structural, stemming from Mercadona's role as a massive national employer (over 74,000 employees) and foundational provider of essential consumer staples. His founding of the EDEM Business School provides a major structural contribution to entrepreneurship and economic education in Spain.
His personal philanthropy supports various cultural (restoration of San Nicolás Church) and sports initiatives. His structural contribution is tied to his belief in innovation and the Total Quality Model as essential for business and social success.
Juan Roig maintains the professional, pragmatic style of a retail executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the high-volume consumer retail sector.
Residing in València, Spain, his luxury is the immense security and financial reward derived from his multi-billion euro fortune. His life is dedicated to retail scale, logistical efficiency, and the long-term management of his essential food empire.
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“We are passionate about improving the quality of our service and the satisfaction of our customers.”
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This profile is compiled from verified biographical and financial records:
All information is cross-referenced with public sources for accuracy; some narrative sections are AI-assisted summaries.
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