Kimberly 'Kim' Noel Kardashian is an American media personality, businesswoman, and self-made billionaire Founder and Owner of SKIMS (shapewear) and SKKN BY KIM (beauty/skincare). Born in Los Angeles, California, in 1980, her early life was defined by the legal and entertainment elite (her father was Robert Kardashian, a defense attorney in the O. J. Simpson trial).

Kardashian's career pivoted to business dominance after achieving global fame through reality television (Keeping Up with the Kardashians, launched in 2007). Her philosophical approach centers on social media mastery, authenticity, and brand verticalization—leveraging her 360 million+ Instagram followers for direct-to-consumer (DTC) sales. Her ultimate career focus is legal and justice reform (she is pursuing a legal career through the baby bar in California).

• SKIMS (Founder & Major Shareholder): The core private asset, a global shapewear and apparel brand known for its focus on body diversity and comfort (valued at $4 billion in 2023).
• SKKN BY KIM (Founder): Her beauty and skincare brand launched in 2022.
• Media Portfolio: Her wealth is built on social media monetization and her reality television franchises.
• Legal Focus: She is pursuing a law degree (through California's legal apprenticeship program) and actively advocates for criminal justice reform.

Kim Kardashian's strategic genius was her unprecedented mastery of social media marketing and her ability to vertically integrate consumer products into her personal brand. In 2019, she founded SKIMS, applying her commitment to comfort and size inclusivity to the shapewear market. The brand achieved massive, rapid success, achieving a $4 billion valuation by 2023.

Her structural contribution is tied to pioneering the social media-driven DTC business model. Her wealth is secured by her majority stake in SKIMS and her liquid capital from the KKW Beauty sale (her former makeup company, which sold a 20 percent stake to Coty for $200 million in 2020). She continues her political and legal activism, successfully lobbying President Trump for criminal justice reform (e.g., the First Step Act).

Kim Kardashian's social impact is massive and structural, tied to her role as a major social media influencer and her highly visible advocacy for criminal justice reform (including working on clemency cases). Her SKIMS brand is lauded for its size and shade inclusivity, creating a structural shift in the apparel industry.

Her personal philanthropy supports various medical research and community initiatives. Her career is a testament to the profitability of branding, social media mastery, and pivoting high-profile fame into sustainable business equity.

Kim Kardashian maintains the highly visible, meticulously crafted style of a global fashion and media mogul. Her attire is consistently high-quality, favoring SKIMS designs and high-end couture. Her aesthetic reflects confidence, bold disruption, and immense wealth.

Residing in Calabasas, California, her luxury is the immense security and financial reward derived from her multi-billion dollar fortune. Her life is dedicated to brand expansion, legal advocacy, and social media dominance.