L aurence Graff is a British jeweler and the founder of Graff Diamonds, a brand synonymous with opulence and some of the world's most fabulous and valuable gemstones. Born in London's East End, he left school at 15 to become an apprentice jeweler. After a brief period working for a small jewelry shop, he began designing and selling his own pieces independently. In 1960, he founded Graff Diamonds, and two years later, opened his first two retail stores in London. His reputation grew through his flair for dramatic designs and his fearless acquisition of exceptionally large and rare diamonds.
Graff has owned and handled more important diamonds than any other modern jeweler. He has a unique, vertically integrated business model, controlling everything from the sourcing of rough stones (through a stake in the South African Diamond Corporation) to the cutting, polishing, and final retail sale. This allows him to maintain quality and provenance while maximizing profit. Now in his 80s, he has expanded his empire to include a luxury winery in South Africa and a significant modern and contemporary art collection. His son, Francois, serves as the company's CEO, but Laurence Graff remains its chairman and visionary leader.
Advertisement
Laurence Graff, O.B.E., is a British businessman, the self-made billionaire Founder and Chairman of Graff Diamonds, a global leader in high jewelry and luxury diamond retail. Born in Stepney, East London, in 1938, to a Romanian Jewish family, his career is defined by audacious risk-taking and a commitment to quality and vertical integration.
Graff left school at age 14 and began his career as an apprentice jeweler in Hatton Garden (London's jewelry quarter). He was fired at age 15 for unsubstantiated claims of incompetence—a rejection that fueled his relentless drive. His philosophy centers on securing the rarest, largest diamonds and controlling the entire process from mine to market.
Laurence Graff's strategic genius was his commitment to vertical integration. In 1960, he opened his first two retail stores in London. In 1962, he founded Graff Diamonds. His audacity was legendary: he became famous for acquiring and cutting rare, massive diamonds (often in the millions of dollars), such as the Graff Pink and the Lesotho Promise.
His structural contribution is tied to professionalizing the high-end diamond retail sector and driving transparency (adhering to Kimberley Process). His son, François Graff, is the CEO and manages the day-to-day operations. His wealth is secured by the colossal, long-term, stable profitability of the global luxury diamond market.
Advertisement
Leaves school; becomes a trainee diamond mounter (Early Career).
Founds Graff Diamonds (Founding).
Designs his first major ring, attracting global attention (Creative Milestone).
Graff expands aggressively, opening over 50 retail stores globally (Global Apex).
Signs The Giving Pledge (Philanthropic Commitment).
Continues as Founder and Chairman, guiding the global luxury giant (Executive Oversight).
Laurence Graff's wealth is concentrated in his founding and controlling ownership of the private luxury giant, Graff Diamonds, and his private investments.
Advertisement
Laurence Graff's social impact is structural, stemming from Graff Diamonds' role as a massive global employer and leader in the luxury goods industry. His commitment to ethical sourcing (Kimberley Process) sets a high standard. His Graff Leadership Center provides a major structural contribution to HIV/AIDS prevention and education in South Africa.
His career is a testament to the profitability of disciplined vertical integration and entrepreneurial audacity in the high-stakes diamond trade.
Laurence Graff maintains the professional, elegant style of a luxury executive. His attire is consistently bespoke, favoring dark, tailored suits. His aesthetic reflects stability and immense corporate authority, typical of a leader in the global high jewelry market.
Residing in Geneva, Switzerland (and the U.K.), his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to diamond mastery, art collecting, and high-impact philanthropy.
Advertisement
No publicly available quotes.
Advertisement
+0.21% | +$8.27M
+0.01% | +$0.26M
This profile is compiled from verified biographical and financial records:
All information is cross-referenced with public sources for accuracy; some narrative sections are AI-assisted summaries.
If you find any inaccuracies, please report them to admin@redcarpetlife.in
Sponsored Content