L iu Wei is a co-founder and the chairman of miHoYo, the Shanghai-based video game giant behind the global phenomenon "Genshin Impact." He founded the company in 2012 with his university classmates Cai Haoyu and Luo Yuhao, starting in a dorm room with a passion for ACG (Anime, Comic, and Games) culture. Liu, often referred to as "Da Wei" by fans, has been the public face of the company and took over the chairman role in 2023.

He holds master's degrees from Shanghai Jiao Tong University and Georgia Tech. Under his leadership, miHoYo has maintained its creative independence and achieved massive commercial success with titles like "Honkai Impact 3rd" and "Honkai: Star Rail." Liu is credited with fostering the company's unique "tech otaku" culture and driving its global expansion strategy.