Lucio Co is a Filipino businessman, the self-made billionaire Founder, Chairman, and CEO of Puregold Price Club (PSE: PGOLD) (retail) and The Power Sector Assets and Liabilities Management (PSALM) (energy). His career is rooted in high-volume retail, liquor distribution, and strategic finance.

Co holds a B.S. in Civil Engineering from the University of Santo Tomas. His entrepreneurial journey began with a focus on importing and retailing liquor in the 1980s, recognizing the immense, untapped domestic demand for foreign spirits. His philosophy centers on vertical integration, scale efficiency, and strategic acquisition to dominate the essential food and beverage retail sector.

• Puregold Price Club (Chairman & CEO): The core publicly traded asset, one of the largest supermarket and retail chains in the Philippines (with over 500 stores).
• Liquor Empire: He controls The Keepers Holdings (PSE: KEEPR), the Philippines' largest liquor distributor (acquiring brands like Jim Beam, Fundador, and Johnnie Walker).
• Industrial Focus: His success is built on scale retail and vertical integration across the liquor and grocery supply chains.
• Academic Background: He holds a degree in Civil Engineering and a professional background in construction and logistics.

Lucio Co's strategic genius was his commitment to high-volume, low-cost retail (through Puregold). He founded Puregold Price Club in 1998, successfully expanding it into a dominant national chain (over 500 stores). His structural contribution is tied to the successful consolidation and professionalization of the highly fragmented Philippine retail market.

His major acquisition was in the liquor sector: he acquired a controlling stake in the Philippines' largest liquor distributor, The Keepers Holdings, and expanded its brand portfolio aggressively. His wealth is secured by the colossal, long-term, stable profitability of the essential food, beverage, and retail sectors.

Lucio Co's social impact is structural, stemming from Puregold Price Club's role as a massive employer and foundational provider of affordable food and consumer goods for millions of Filipinos. His companies contribute significantly to the retail and commerce sectors of the nation.

His personal philanthropy supports various community and educational initiatives. His structural contribution is tied to the successful industrialization and professionalization of the Philippine retail and distribution sectors.

Lucio Co maintains the professional, pragmatic style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the global retail and food service sector.

Residing in Manila, Philippines, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to retail scale, logistical efficiency, and the long-term, stable growth of the Puregold empire.