Luiz Frias is a Brazilian businessman, the billionaire Chairman of the Board and Executive of Grupo Folha, one of Brazil's largest media conglomerates (controlling the Folha de S.Paulo newspaper and the UOL Internet portal). His wealth is generational, tied to the media empire built by his father, Octávio Frias de Oliveira (d. 2007).

Frias graduated from the University of São Paulo (USP) with a degree in Business Administration. His career is defined by generational stewardship and technological modernization of the media sector. He successfully led the digital pivot of the Folha de S.Paulo newspaper and the launch of UOL (the largest internet portal in Brazil).

• Grupo Folha (Chairman & Executive): The core private asset, a major media conglomerate controlling Folha de S.Paulo (one of Brazil's most influential newspapers) and UOL Internet portal (the largest in Brazil).
• Media Pioneer: His success is built on digital transformation and the successful transition of traditional media assets to the Internet (pioneering the UOL portal).
• Family Governance: He succeeded his father as Chairman, maintaining family control over the highly influential media group.
• Philanthropy: He chairs the Folha de S.Paulo Foundation, focusing on education and freedom of the press advocacy.

Luiz Frias's strategic genius was his commitment to digital innovation. Under his leadership, Grupo Folha successfully launched UOL (Universo Online) in 1996, quickly becoming the largest internet portal and content provider in Brazil. His structural contribution is immense: pioneering the monetization and content strategy for the Internet in Brazil and ensuring the continued influence of the Folha de S.Paulo newspaper.

He stepped down as CEO (remaining Chairman) to focus on long-term strategy and governance. His wealth is secured by the colossal, long-term, stable profitability of the dominant Brazilian media and technology sectors.

Luiz Frias's social impact is structural, stemming from Grupo Folha's role as the dominant media voice in Brazil, profoundly influencing public discourse and providing essential information. His creation of UOL provided foundational Internet access and services to millions of Brazilians. His Folha de S.Paulo Foundation supports press freedom and education.

His structural contribution is tied to the successful generational transition and stable private control of a critical national media asset.

Luiz Frias maintains the professional, composed style of a media executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the global media sector.

Residing in São Paulo, Brazil, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to media governance, technology innovation, and strategic investment.