M arco DeGeorge is the co-founder and president of Alo Yoga, a premium athleisure brand that has become a cultural phenomenon. He founded the company in 2007 with his childhood friend Danny Harris in Los Angeles. The duo started their entrepreneurial journey in high school with a screen-printing business, Color Image Apparel, which gave them deep expertise in garment manufacturing and supply chains before they launched their own consumer brand.

DeGeorge, who discovered yoga while recovering from a back injury, was instrumental in shaping Alo's brand identity, which emphasizes mindfulness and wellness ("Air, Land, Ocean"). Under his leadership, Alo Yoga has expanded into a global lifestyle empire with high-end retail stores, a digital fitness platform (Alo Moves), and a strong celebrity following. He and Harris own 100% of the company, having grown it without outside venture capital.