Mark Mateschitz is an Austrian businessman, the billionaire heir to the Red Bull energy drink empire. His colossal wealth is generational, tied to the industrial and marketing giant co-founded by his late father, Dietrich Mateschitz (d. 2022), and Thai businessman Chaleo Yoovidhya, in 1984.

Mark inherited his father's 49 percent stake in Red Bull and the management of the Mateschitz family fortune (estimated at $39.5 billion in 2025), making him Europe's youngest billionaire at the time of succession. His career is defined by generational stewardship and creative governance of the iconic global brand.

• Red Bull GmbH (Major Shareholder): The foundational source of his wealth, tied to the global dominance of the energy drink market (Red Bull brand). He owns a 49 percent stake.
• Tauern-Beteiligungs GmbH (Executive): The private holding company that manages his stake and investment portfolio.
• Brand Strategy: His fortune is tied to the successful guerrilla marketing and extreme sports sponsorship that defined the Red Bull brand.
• Family Governance: He took over his father's stake and is responsible for the creative direction of the brand (post-succession).

Mark Mateschitz's structural role is tied to the fiduciary oversight of his immense inherited assets. He previously managed the family's premium beverage and brewery division, Thalheimer Heilwasser. After his father's death in 2022, he assumed leadership of the family trusts and committed to maintaining the Red Bull brand's unique marketing DNA (extreme sports, media production).

His structural contribution is tied to the successful generational transition and stable private control of one of the world's most powerful consumer brands. He later stepped down from an active management role (post-succession) to focus on governance and investment strategy. His wealth is secured by the colossal, long-term, stable profitability of the global energy drink sector.

Mark Mateschitz's social impact is structural, stemming from Red Bull's role as a massive global employer and a foundational supporter of extreme sports, Formula 1 (Red Bull Racing), and media production. His family's foundation supports various educational and community initiatives. His structural contribution is tied to the successful generational transition and stable private control of the iconic brand.

His personal philanthropy supports various community and educational initiatives.

Mark Mateschitz maintains the discreet, casual style of a young executive. His attire is typically modern and unostentatious, reflecting the family's focus on adventure and sports culture rather than high-end fashion. His aesthetic reflects stability and inherited wealth.

Residing in Salzburg, Austria, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to financial stewardship, corporate governance, and the long-term legacy of the Red Bull empire.