Mike Repole is an American businessman, the self-made billionaire Co-founder of Glaceau (Vitaminwater) and BodyArmor, two massively successful beverage companies. Born in Queens, New York, in 1969, his career is rooted in consumer goods, marketing, and entrepreneurial audacity.

Repole graduated from St. John's University with a degree in Management. His philosophical approach centers on contrarian branding, high-impact marketing, and long-term brand building (creating brands that appeal directly to consumers). His structural contribution is tied to pioneering the functional beverage and enhanced water categories.

• Glaceau (Vitaminwater) (Co-founder): The enhanced water brand he sold to Coca-Cola for $4.1 billion in 2007.
• BodyArmor (Co-founder): The sports drink brand he co-founded (sold a majority stake to Coca-Cola for $5.6 billion in 2021).
• Serial Entrepreneur: He has successfully built and sold two multi-billion dollar beverage companies to Coca-Cola.
• Thoroughbred Racing: He is a major Thoroughbred horse breeder and owner (winning the Belmont Stakes).

Mike Repole's strategic genius was his commitment to contrarian branding. 2000: Glaceau. He co-founded Glaceau (the parent company of Vitaminwater and Smartwater). The $4.1 billion sale to Coca-Cola in 2007 secured his initial fortune. 2011: BodyArmor. He co-founded BodyArmor (with Lance Collins), directly challenging Gatorade with a healthier, natural sports drink. The $5.6 billion sale of BodyArmor to Coca-Cola in 2021 (securing his second massive exit) cemented his legacy as a master beverage entrepreneur.

His structural contribution is immense: pioneering the functional beverage market and creating innovative packaging/branding strategies. His wealth is secured by the colossal liquid gains from his two major beverage sales.

Mike Repole's social impact is structural, stemming from his success in the consumer goods sector, which provided thousands of stable jobs. His commitment to the Thoroughbred racing industry supports the sport's infrastructure. His personal philanthropy supports various community and educational initiatives (including his commitment to St. John's University).

His structural contribution is tied to his belief in entrepreneurial audacity and the power of high-impact, unconventional branding.

Mike Repole maintains the casual, high-energy style of an entrepreneur. His attire is consistently pragmatic, favoring sports apparel and business casual wear. His aesthetic reflects self-made authority and a commitment to competitive sports and brand building.

Residing in Old Westbury, New York, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to investment strategy, brand creation, and Thoroughbred racing.