Molly Miao (Chinese: 苗苗) is a Chinese businesswoman, the self-made billionaire Co-founder and Chief Operating Officer (COO) of Shein, the global fast-fashion e-commerce giant. Her career is rooted in e-commerce, global marketing, and supply chain management.

Miao is one of four co-founders of Shein (alongside Chris Xu/Xu Yangtian). She holds a degree from Nanjing University of Posts and Telecommunications. Her philosophical approach centers on hyper-agile supply chain management, digital marketing mastery, and scale distribution to dominate the global fast-fashion market.

• Shein (Co-founder & COO): The core private asset, a global leader in ultra-fast fashion e-commerce (valued in the tens of billions of dollars).
• E-commerce Pioneer: Her success is built on mastering the demand-driven, small-batch manufacturing model to produce thousands of new items daily.
• Operational Focus: She has held senior leadership roles, including Chief Marketing Officer (CMO), before becoming Chief Operating Officer (COO) in 2023.
• Controversy/Privacy: The company maintains a notoriously low media profile and has faced controversy over labor practices and intellectual property (IP).

Molly Miao's strategic genius was her operational leadership that allowed Shein to scale its complex global operation. She and her co-founders successfully pivoted Shein from an early wedding-dress focus to broader apparel categories in the mid-2010s. Her structural contribution is immense: developing the supply chain infrastructure that allows Shein to respond to real-time trend data (a core competitive advantage).

In 2023, she was promoted to COO, overseeing the Supply Chain Center and Product Center. Her wealth is secured by the colossal, long-term, stable profitability of the global fast-fashion e-commerce sector, which she helped pioneer.

Molly Miao's social impact is structural, stemming from Shein's role in pioneering the ultra-fast fashion model, which has profoundly reshaped global apparel retail. Her companies provide thousands of stable technology and manufacturing jobs globally. Her structural contribution is tied to the massive industrial scaling of e-commerce logistics and demand-driven production.

Her personal philanthropy supports various community and educational initiatives.

Molly Miao maintains the professional, composed style of a corporate executive. Her attire is consistently high-quality, favoring business suits. Her aesthetic reflects serious authority and stability, typical of a leader in the global tech and retail sectors.

Residing in Shenzhen, China, her luxury is the immense security and financial reward derived from her multi-billion dollar fortune. Her life is dedicated to e-commerce innovation, operational excellence, and global marketing strategy.