P an Dong is a Chinese billionaire who is the chairwoman of the board of directors of Blue Moon Group Holdings, a leading Chinese manufacturer of liquid laundry detergent and other household cleaning products. She is the wife of the company's founder and CEO, Luo Qiuping. Together, the couple have built Blue Moon into a dominant domestic brand and a major competitor to international giants like Procter & Gamble and Unilever in the massive Chinese market.
Blue Moon was a pioneer in popularizing liquid laundry detergent in China at a time when washing powder was the standard. The company's focus on a single, high-growth category, combined with savvy marketing and a powerful distribution network, has been the key to its success. Pan Dong, as the chairwoman, has been a key leader in the company's strategy. The couple took the company public on the Hong Kong Stock Exchange in a major IPO in 2020, which crystalized their multi-billion dollar fortune.