Robert 'Bob' E. Rich Jr., is an American businessman, the billionaire Chairman of Rich Products Corporation, a massive privately held conglomerate specializing in frozen food, non-dairy products, and food service solutions. His wealth is generational, tied to the industrial empire founded by his father, Robert Rich Sr. (d. 2006), in 1945.

Rich Jr. holds a B.A. in Business Administration from Williams College and an MBA from The Wharton School of the University of Pennsylvania. His philosophical approach centers on generational stewardship, product innovation, and long-term asset hold in the essential food processing and food service sectors.

• Rich Products Corporation (Chairman): The core private asset, a global leader in frozen food, non-dairy products, and food service solutions (pioneering the non-dairy whipped topping market).
• Food Pioneer: His success is built on scale manufacturing and R&D in non-dairy and frozen food technology (a key structural contribution).
• Sports Ownership: His family owns minor league baseball and hockey teams (e.g., Buffalo Bisons).
• Family Governance: He succeeded his father and ensures the company remains privately owned (a core family commitment).

Robert Rich Jr.'s strategic leadership involves managing the immense Rich Products empire. He assumed the Chairman role (succeeding his father) and successfully guided the company's commitment to innovation (developing new frozen food and food service solutions). His structural contribution is immense: pioneering the modern frozen food and non-dairy whipped topping market (the company's foundational product).

His wealth is secured by the colossal, long-term, stable profitability of the global food processing and food service sectors.

Robert Rich Jr.'s social impact is structural, stemming from Rich Products' role as a massive employer and foundational provider of essential food service solutions globally. His companies contribute significantly to global food supply chain stability. His Rich Family Foundation supports various educational and community initiatives (focusing on Buffalo-area charities). His structural contribution is tied to the successful generational transition and stable private control of a critical American food manufacturing asset.

His personal philanthropy supports various community and educational initiatives.

Robert Rich Jr. maintains the professional, composed style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the global industrial sector.

Residing in Buffalo, New York, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to corporate governance, strategic investment, and sports patronage.