R obert Rich Jr. is an American billionaire and the chairman of Rich Products Corporation, a major privately held frozen food company. He is the son of the company's late founder, Robert Rich Sr., who was a pioneer in the food industry, having invented the world's first non-dairy whipped topping in the 1940s. He built the company into a major supplier of a wide range of frozen food products, from whipped toppings and pizza dough to baked goods and seafood, primarily for the foodservice and in-store bakery markets.

Robert Jr. took over the leadership of the family business and has been the chairman for many years, overseeing its continued growth and global expansion. The company now has operations in dozens of countries around the world. In addition to his core food business, he has diversified his family's interests into professional sports, where he owns three minor league baseball teams, and into hospitality, with a portfolio of hotels and restaurants. The company remains under the firm control of the Rich family.