R odger Riney is a self-made American billionaire who is the founder of the discount stock brokerage firm, Scottrade. He founded the company in 1980 in Scottsdale, Arizona, and built it into one of the largest and most successful online brokerage firms in the United States. Scottrade was a pioneer in the discount brokerage industry, offering low-cost trades to retail investors. The company grew to have a massive network of hundreds of branch offices across the country, a model that combined the low costs of online trading with the in-person service of a traditional broker.
In 2017, he sold Scottrade to its rival, TD Ameritrade, in a $4 billion deal. This sale was the source of his multi-billion dollar fortune. He has since focused on philanthropy, with a particular focus on medical research. After being diagnosed with multiple myeloma, a form of blood cancer, he and his wife have become major donors to cancer research, giving hundreds of millions of dollars to institutions like the Washington University School of Medicine.
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Rodger O. Riney is an American businessman, the self-made billionaire Founder and former Executive of Scottrade, a major online brokerage and financial services firm. His career is rooted in finance, investment, and entrepreneurial audacity.
Riney holds a B.S. in Mechanical Engineering from the University of Missouri-Rolla (now Missouri S&T) and an M.S. in Mechanical Engineering from the University of Arizona. His philosophical approach centers on disruption, technological efficiency, and long-term commitment to low-cost, online trading (pioneering the discount online brokerage model). He founded Scottrade in 1980.
Rodger Riney's strategic genius was his commitment to low transaction fees. He founded Scottrade in 1980, recognizing the immense, untapped domestic demand for affordable stock trading for retail investors. His structural contribution is immense: pioneering the online, discount brokerage model that democratized access to the U.S. capital markets.
The pinnacle of his financial career was the $4 billion sale of Scottrade to TD Ameritrade in 2017. His wealth is secured by the colossal liquid gains from the Scottrade sale and the long-term appreciation of his private investments. He is a major figure in financial philanthropy, supporting Alzheimer's research (a disease he was diagnosed with).
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Founds Scottrade (Founding).
Scottrade launches its online trading platform (Technological Apex).
Sells Scottrade to TD Ameritrade for $4 billion (Major Exit).
Rodger Riney announces his Alzheimer's diagnosis and focuses on philanthropy (Philanthropic Apex).
Continues as Founder and major investor, managing his liquid wealth (Executive Oversight).
Rodger Riney's wealth is concentrated in the liquid capital generated from the $4 billion sale of Scottrade to TD Ameritrade and his private investment portfolio.
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Rodger Riney's social impact is structural, stemming from Scottrade's role in providing essential financial services that democratized access to the U.S. capital markets for millions of retail investors. His Riney Foundation provides a massive structural contribution to Alzheimer's research and education (reflecting his personal diagnosis). His personal philanthropy supports various community and educational initiatives.
His structural contribution is tied to the successful industrialization and scale of the online brokerage sector.
Rodger Riney maintains the professional, composed style of a financial executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the global financial sector.
Residing in St. Louis, Missouri, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to investment strategy, financial governance, and philanthropy.
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