R uss Weiner is a self-made American billionaire who is the founder of the Rockstar Energy drink company. He is the son of the prominent and controversial conservative talk radio host, Michael Savage. In the late 1990s, Weiner founded Rockstar with the goal of creating an energy drink that could compete with the then-dominant player, Red Bull. He differentiated his product by offering it in a larger, 16-ounce can for the same price as Red Bull's smaller 8-ounce can, and by creating a wider variety of flavors.

This "twice the size for the same price" strategy was a massive success, and Rockstar became a major player in the booming energy drink market. In 2020, after two decades of building the brand, he sold the company to the beverage giant PepsiCo for nearly $4 billion. This all-cash deal was the source of his multi-billion dollar fortune. He has since focused on managing his wealth and has invested heavily in luxury real estate.