R yan Smith is an American entrepreneur who co-founded and leads Qualtrics, a leading experience management software company. While studying at Brigham Young University, Smith, along with his father and brother, started Qualtrics in his family's basement in 2002. The company's software helps organizations collect and analyze data on how customers, employees, and others experience their products and brands. Initially, the business was focused on providing survey tools for academics, but Smith saw the larger potential in the corporate market.
As CEO, Ryan Smith shifted the company's focus to enterprise clients, transforming Qualtrics into a major player in the 'experience management' category. The company was on the verge of an IPO in 2018 when it was acquired by the software giant SAP for $8 billion. Smith continued to run Qualtrics as a division within SAP. In a strategic move, Qualtrics was later spun out of SAP and went public in a successful 2021 IPO, before being taken private again in 2023. A passionate sports fan, Smith fulfilled a lifelong dream in 2020 when he purchased a majority stake in the Utah Jazz of the National Basketball Association (NBA).
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Ryan Smith is an American businessman, the self-made billionaire Co-founder and Executive Chairman of Qualtrics International Inc. (NASDAQ: XM), a global leader in Experience Management (XM) software. His career is rooted in technology, software development, and entrepreneurial audacity.
Smith dropped out of Brigham Young University (BYU) to pursue his business full-time. His philosophical approach centers on technological excellence, scale efficiency, and long-term commitment to customer/employee experience (pioneering the concept of Experience Management). He co-founded Qualtrics in 2002 with his father, Scott Smith.
Ryan Smith's strategic genius was his commitment to integrating customer feedback with operations. He co-founded Qualtrics in 2002, initially focusing on survey software for academics. He successfully pivoted the company to Experience Management (XM) (integrating customer, employee, and brand data). The $8 billion sale to SAP in 2019 secured his initial massive fortune.
His public focus shifted to sports ownership in 2020 when he acquired a controlling stake in the Utah Jazz (NBA) for $1.66 billion. He remains Executive Chairman of Qualtrics. His wealth is secured by the colossal liquid gains from the SAP acquisition and the immense, long-term appreciation of the Utah Jazz franchise.
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Co-founds Qualtrics International Inc. with his father, Scott Smith (Founding).
Qualtrics is sold to SAP for $8 billion (Major Exit).
Acquires a controlling stake in the Utah Jazz (NBA) for $1.66 billion (Sports Acquisition/Apex).
Qualtrics executes its IPO on the NASDAQ (Financial Milestone).
Continues as Executive Chairman of Qualtrics and Controlling Owner of the Utah Jazz (Executive Oversight).
Ryan Smith's wealth is concentrated in the liquid capital generated from the $8 billion sale of Qualtrics to SAP and his controlling ownership of the Utah Jazz (NBA).
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Ryan Smith's social impact is structural, stemming from Qualtrics's role in providing essential feedback and data analysis software for global businesses. His ownership of the Utah Jazz is a major civic asset. His Smith Family Foundation supports various educational and community initiatives (including his commitment to STEM education). His structural contribution is tied to the successful industrialization and scale of the specialized SaaS sector.
His personal philanthropy supports various community and educational initiatives.
Ryan Smith maintains the professional, high-energy style of a technology executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and confident disruption, typical of a pioneer in the specialized SaaS sector.
Residing in Provo, Utah, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to technology innovation, sports ownership, and strategic management.
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