Sam Goi Seng Hui is a Singaporean businessman, the self-made billionaire Chairman of Tee Yih Jia Group (TYJ), a global leader in food manufacturing (specializing in popiah/spring roll pastry and frozen foods). His career is rooted in food manufacturing, processing, and serial entrepreneurial audacity.

Goi's philosophical approach centers on scale, technological excellence, and long-term commitment to mass-market convenience food production (pioneering the automated popiah skin manufacturing process). He acquired the struggling Tee Yih Jia in 1977, recognizing the immense, untapped global demand for affordable, high-quality Asian food staples.

• Tee Yih Jia Group (TYJ) (Chairman): The core private asset, a global leader in frozen food manufacturing, especially popiah/spring roll pastry.
• Food Pioneer: His success is built on scale automation and dominating the domestic and international market for Asian convenience foods (earning him the moniker 'Popiah King').
• Investment Strategy: His wealth is now managed through private investment funds (focusing on real estate, food technology, and early-stage startups).

Sam Goi's strategic genius was his commitment to automation and global distribution. He acquired Tee Yih Jia in 1977 and invested heavily in automation, transforming a traditional manual operation into a global, high-volume production house. His structural contribution is immense: pioneering the scale, automated food manufacturing model for Asian staples and driving the global accessibility of Asian cuisine.

He has since diversified into real estate and technology investment. His wealth is secured by the colossal, long-term, stable profitability of the global food manufacturing and processing sector.

Sam Goi's social impact stems from Tee Yih Jia's role as a massive global employer and foundational supplier of essential food products for millions globally, contributing to affordable food security. His personal philanthropy supports various community and educational initiatives, often focused on encouraging entrepreneurship and industrial education in Singapore.

His personal philanthropy supports various community and educational initiatives.

Sam Goi maintains the professional, pragmatic style of an industrial executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the global food manufacturing sector.

Residing in Singapore, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to industrial scale, technological innovation, and investment strategy.