Sergey Alexandrovich Lomakin is a Russian businessman, the self-made billionaire Co-founder of Fix Price Group (LSE: FIXP) (discount retail) and Kopeyka (supermarket chain). His career is rooted in retail, entrepreneurial audacity, and strategic acquisition.

Lomakin's philosophical approach centers on scale, disruption (pioneering the fixed-price retail model), and long-term asset hold in the essential discount retail sector (leveraging high-volume sales). He co-founded Kopeyka in 1998 and later Fix Price in 2007.

• Fix Price Group (Co-founder & Shareholder): The core publicly traded asset, the dominant fixed-price discount retail chain in Russia (operating over 6,000 stores).
• Kopeyka (Former Co-founder): The discount supermarket chain he co-founded (sold to X5 Retail Group in 2010 for $1.6 billion).
• Retail Pioneer: His success is built on scale retail and dominating the domestic market for affordable consumer goods through low-cost, fixed-price operations.
• Investment Strategy: His philosophy is rooted in long-term investment in retail real estate and logistics infrastructure and leveraging the massive growth of the Russian mass consumer market.

Sergey Lomakin's strategic genius was his commitment to the discount retail segment. He co-founded Kopeyka in 1998, successfully building it into a major supermarket chain before the $1.6 billion sale to X5 Retail Group in 2010. 2007: Fix Price. He co-founded Fix Price, recognizing the structural opportunity to pioneer the fixed-price, dollar-store retail model in Russia. His structural contribution is immense: pioneering the modern, scale discount retail model in Russia, providing essential affordable consumer goods to millions of households.

The company successfully executed its IPO on the London Stock Exchange (LSE) in 2021. His wealth is secured by the colossal liquid gains from the Kopeyka sale and the long-term appreciation of his stake in Fix Price.

Sergey Lomakin's social impact stems from Fix Price's role in providing essential, highly affordable consumer goods to millions of Russian consumers, significantly impacting price stability in the retail sector. The company contributes to job creation and provides crucial accessibility to low-cost merchandise across the region.

His personal philanthropy supports various community and educational initiatives.

Sergey Lomakin maintains the professional, composed style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the global retail sector.

Residing in Moscow, Russia, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to retail scale, strategic management, and logistics efficiency.