S higefumi Wada is a Japanese entrepreneur who made his fortune in the field of cosmetic surgery and aesthetic medicine. He is the founder of S B C Medical Group, one of Japan's largest and most well-known chains of cosmetic surgery clinics. A trained doctor, Wada identified a growing demand in Japan for accessible and high-quality aesthetic treatments.

He founded the Shonan Beauty Clinic (the 'SBC' in the group's name) and built his business by offering a wide range of procedures, from non-invasive treatments to complex surgeries. His strategy involved aggressive marketing, transparent pricing, and a focus on customer service, which helped to demystify cosmetic surgery and make it more mainstream. Under his leadership, the S B C Medical Group has expanded rapidly across Japan, opening a large network of clinics and becoming a dominant player in the country's highly competitive aesthetic medicine market. His wealth is derived from his ownership of this large and profitable private healthcare group.