Shin Dong-joo is a South Korean-Japanese businessman, the billionaire heir to Lotte Group, a massive multinational conglomerate spanning retail, food and beverage, chemicals, and hospitality (operating primarily in South Korea and Japan). His wealth is generational, tied to the industrial empire founded by his late father, Shin Kyuk-ho (d. 2020), in 1948.

Shin's career is defined by generational stewardship and fiduciary oversight of the complex family assets. His structural role is tied to managing the family's assets, focusing on long-term stability and industrial expansion.

• Lotte Group (Family Heir & Shareholder): The core private asset, a massive conglomerate spanning retail, food, and hospitality (a major chaebol in Korea).
• Lotte Holdings Japan (Former Executive): He formerly served as Vice Chairman of the Japanese holding company.
• Controversy/Crisis: His career is marked by a high-profile, decade-long legal and corporate feud with his younger brother, Shin Dong-bin, over the control and ownership of the Lotte Group empire.
• Investment Strategy: His philosophy is rooted in long-term asset preservation and conservative financial management.

Shin Dong-joo's structural role is centered on fiduciary stewardship of his inherited assets, ensuring the long-term, stable management of the Lotte Group legacy. The company's strategic genius lies in its commitment to vertical integration and scale consumer retail. His career has been dominated by the bitter family feud with his brother, Shin Dong-bin (the current Chairman of Lotte Group Korea), over control of the entire empire (which operates with a complex dual structure in Japan and Korea).

His wealth is secured by the colossal, long-term, stable profitability of the global retail, food and beverage, and industrial sectors.

Shin Dong-joo's social impact stems from the Lotte Group's role as one of Korea's largest conglomerates and a massive employer, providing essential retail and industrial services. The group's foundations support various educational and community initiatives across Korea and Japan.

His personal philanthropy supports various community and educational initiatives.

Shin Dong-joo maintains the professional, composed style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the global industrial sector.

Residing in Seoul, South Korea (and Tokyo), his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to corporate governance, strategic investment, and legal strategy.