Susan Carol Holland is a British-Italian businesswoman, the chair of the board of Milan-based Amplifon (BIT: AMP), the world's largest retailer of hearing aids.

Amplifon was founded in 1950 by her father, the British-born Algernon Charles Holland, to provide hearing care for people injured in World War II. Her father served in the British Special Operations Executive during the war. Susan took over as chair in 2011, a decade after her father's death.

• Core Company: Amplifon, the world's largest retailer of hearing aids.
• Founding: Founded in 1950 by her father, Algernon Charles Holland.
• Key Role: Took over as chair in 2011.

Susan Carol Holland's career is defined by the stewardship of the generational Amplifon fortune, guiding its expansion into global markets. The company went public on the Italian Stock Exchange in 2001.

Amplifon successfully developed digital hearing aids in the 1990s and expanded significantly into the North American market with the acquisition of Miracle-Ear in 1999. As chair, her role ensures the strategic direction of this global leader in audiology and retail.