T atyana Kim (formerly Tatyana Bakalchuk) is the founder and CEO of Wildberries, Russia's largest e-commerce platform. A former English teacher and mother of seven, she started the business in 2004 at the age of 28 from her Moscow apartment while on maternity leave. Initially reselling clothes from German catalogs like Otto, she recognized the untapped potential of online retail in Russia and built a logistics network that now rivals global giants.

Under her leadership, Wildberries has grown into a multi-billion dollar empire, processing millions of orders daily and expanding into neighboring countries. Kim is widely celebrated as Russia's richest self-made woman. In 2024, she reverted to her maiden name, Kim, amidst a high-profile business restructuring and personal separation from her husband, Vladislav Bakalchuk, who had helped build the company's IT infrastructure.