T sao Ter-fung is the founder and chairman of Standard Foods Corporation, a leading Taiwanese food and beverage company. He began his career at Quaker Oats in the United States after earning a doctorate in food engineering from Colorado State University. He returned to Taiwan in 1981 to head Quaker's operations there. When Quaker decided to pull out of the Taiwanese market in 1986, Tsao seized the opportunity to acquire its local assets and established Standard Foods.
Under his leadership, Standard Foods became the exclusive licensee for Quaker products in Taiwan and successfully launched its own brands of health foods, cooking oils, and dairy products. The company is a dominant player in Taiwan's nutrition market. Tsao has passed the CEO role to his son, Arthur Tsao, but remains the chairman, overseeing the group's strategic direction and continued partnership with global food brands.
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Tsao Ter-fung is a Taiwanese businessman, the chairman of food and beverage company Standard Foods. His career is rooted in food science and international corporate management.
Tsao holds a Ph.D. in food-and-chemical engineering. He worked for Quaker Oats in the U.S. and became head of its Taiwan operations in 1981. In 1986, Tsao bought Quaker's Taiwan assets and established his own business.
Tsao Ter-fung leveraged his executive experience at Quaker Oats and his specialized education to launch Standard Foods. His initial move was acquiring Quaker's Taiwan operations in 1986, giving him immediate scale and market presence.
His structural contribution lies in building a dominant food and beverage company in Taiwan. He stepped down from the operational helm in 2019, when his son Arthur Tsao took over the reins as CEO, ensuring generational management of the family fortune.
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Became head of Quaker Oats' Taiwan operations.
Bought Quaker's Taiwan assets and set up Standard Foods.
Son Arthur Tsao took over as CEO.
Continues as Chairman.
Tsao Ter-fung's wealth is concentrated in his controlling stake in the private food and beverage giant, Standard Foods.
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-0.34% | -$6.94M
-0.72% | -$15.33M
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