U go Gussalli Beretta is an Italian billionaire and the patriarch of the family that owns and runs the Beretta Holding company, one of the world's oldest and most famous firearms manufacturers. The company has an incredible history, with its origins tracing back to 1526, making it one of the oldest family-owned, continuously operating businesses in the world. He represents the 15th generation of his family to lead the business.

Beretta is a global leader in the production of a wide range of firearms, from its iconic luxury shotguns to military and law enforcement sidearms, including the Beretta 92 pistol, which was the standard issue sidearm for the United States military for many years. In addition to the Beretta brand, the holding company also owns a portfolio of other well-known firearms brands, such as Benelli and Sako. He has since passed on the day-to-day leadership of the privately held company to his sons, Pietro and Franco, but he remains a key figure in one of the world's most historic and enduring family dynasties.