W ang Junlin is a Chinese billionaire with major interests in both real estate and the traditional Chinese spirit, baijiu. He serves as the chairman of the Sichuan Langjiu Group, one of China's most famous and historic producers of baijiu. The brand is known for its high-end, 'sauce-aroma" style baijiu, which is produced and aged in a unique, giant natural cave system in Sichuan province, a process that is said to give the spirit its distinctive flavor.

While he has become famous for his ownership of the iconic liquor brand, Wang's primary source of wealth is his vast and privately held real estate empire. He has been a major property developer in his home province of Sichuan for many years. He has invested heavily in modernizing and expanding the production capacity of the Langjiu distillery, aiming to compete with other top-tier baijiu brands like Kweichow Moutai. His fortune is derived from his combined interests in these two major industries.