W ang Junlin is the chairman of Sichuan Langjiu, one of China's most prominent baijiu (liquor) producers. He is known for transforming a small, local distillery into a national powerhouse that rivals industry giants like Kweichow Moutai and Wuliangye. Wang acquired the state-owned Langjiu distillery in 2002 and revitalized the brand by focusing on premium quality and effective marketing strategies.

Sichuan Langjiu is based in Erlang Town, Gulin County, a region famous for its liquor production heritage. Under Wang's leadership, the company has emphasized the unique "sauce-aroma" style of its baijiu, investing heavily in production facilities and aging cellars. Wang has also positioned the brand in the luxury segment with its high-end "Qinghua Lang" product line. His son, Wang Bowei, serves as the company's president, indicating a clear succession plan for this family-controlled enterprise.