W ang Ning is a young, self-made Chinese billionaire who is the founder and chairman of Pop Mart, a wildly popular designer toy and pop culture retailer. He founded the company in 2010, initially as a general retailer. His major breakthrough came when he pivoted the business to focus on the niche market of 'art toys' and, most importantly, on the 'blind box' sales model. The blind box concept, where customers buy a sealed package without knowing which specific character from a collection they will get, creates a sense of surprise and a powerful collectible impulse.
Pop Mart's success is built on its collaborations with artists and designers to create a portfolio of popular intellectual property characters, the most famous of which is Molly. The company has grown at a tremendous pace, with a massive network of retail stores and 'roboshops' (vending machines) across China, and is expanding internationally. The company's highly successful IPO on the Hong Kong Stock Exchange in 2020 turned Wang, who is the controlling shareholder, into one of China's youngest self-made billionaires.
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