W en Pengcheng is a key figure in one of China's largest agricultural empires, Wens Foodstuffs Group. The company, co-founded by his father and other local farmers in 1983, has grown from a small chicken farm into a behemoth of the livestock industry. Wens is one of the largest producers of poultry and pigs in China, playing a crucial role in the nation's food supply. Wen Pengcheng and his siblings inherited the business and have continued to manage and expand its operations, turning the family into one of the wealthiest in the country.

He serves as the chairman of the publicly-listed company, guiding its strategy and navigating the complexities of the modern agricultural business. Wens Foodstuffs operates a unique and successful business model, partnering with thousands of small-scale contract farmers. The company provides the farmers with chicks or piglets, feed, and technical support, and then purchases the grown animals back at a pre-agreed price. This model has allowed Wens to scale its production massively without owning all the land and facilities itself, creating a vast network of partner farmers and contributing to rural economic development.

Quick Reads:

• Chairman of Wens Foodstuffs Group, a massive Chinese livestock company.
• The company is one of the largest producers of poultry and pigs in China.
• Wens was co-founded by his father, Wen Beiying, in 1983.
• He and his family inherited and continue to run the business.
• The company is known for its successful contract farming business model.