W u Shaoxun is the chairman of Jing Brand, a major Chinese producer of health-focused liquor and traditional Chinese medicine (TCM) spirits. He began his career in a textile factory after serving in the army, later moving to a distillery in Daye, Hubei province, in the late 1980s. Recognizing the potential of combining alcohol with TCM herbs, he led the transformation of the small factory into a modern enterprise.

In 1998, Wu privatized the company, becoming its owner and driving its expansion. Jing Brand's flagship product, "Jing Jiu," became widely popular across China for its purported health benefits. Wu has focused on modernizing TCM extraction technologies to ensure product consistency and quality. His company remains privately held and is one of the largest taxpayers in Hubei province, with sales exceeding billions of dollars annually.