A bhay Firodia is the chairman of Force Motors, an Indian multinational automotive manufacturer based in Pune. The company was founded by his father, N.K. Firodia, in 1958, and it has since grown to become a significant player in the commercial vehicle segment, known for its light commercial vehicles, multi-utility vehicles, and agricultural tractors. Abhay Firodia took the reins of the company and has been instrumental in its modernization and strategic direction for several decades.

Under his leadership, Force Motors has established key technology partnerships with global automotive giants. The company has a long-standing collaboration with Mercedes-Benz, for which it assembles engines, and has also worked with BMW. This focus on engineering excellence and strategic alliances has allowed Force Motors to carve out a niche in the competitive Indian automotive market. Abhay Firodia has steered the company to focus on utility and function, creating iconic brands like the Force Traveller and the Force Gurkha, which have a loyal following for their ruggedness and reliability. He represents the second generation of a storied Indian automotive family, blending legacy with a continuous drive for innovation.