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Alexander Sixt

Alexander Sixt

A. Sixt
0.21% | + $3.23M
$1.52 B ₹ 13,859 Cr
Real Time Net Worth #2501 Ranking as of 21 Feb 2026 By Forbes

More on Alexander Sixt

Gender

Male

Age

47Y

Country

Germany

Born On

January, 1979

Deceased

No

Relationship Status

Married

Children

Unknown

Education

Unknown

Designation Info :

Self-Made

No

Entrepreneur Type

Inherited

Primary Organization

Sixt SE

Titles

Co-CEO

Sources of Wealth

Sixt SE

Industry

Automotive, Transportation, Car Rental

About Alexander Sixt


A lexander Sixt, along with his brother Konstantin, is a co-CEO of Sixt SE, the German multinational car rental company. He represents the fourth generation of his family to lead the business, which was founded by his great-grandfather, Martin Sixt, as a small limousine service in Munich in 1912. His father, Erich Sixt, transformed the company into a major international player and remains the chairman of the supervisory board.

Educated in London and Paris, Alexander joined the family business and took on increasing responsibility, particularly in the areas of strategy, technology, and corporate development. He and his brother were appointed co-CEOs in 2021, marking a formal transition of executive leadership to the new generation. Alexander has been a driving force behind Sixt's digital transformation and its expansion into new mobility services, such as ride-hailing and car-sharing, ensuring that the century-old company remains competitive in a rapidly evolving transportation landscape.

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Quick Reads


  • Co-CEO of German car rental giant Sixt SE, alongside his brother Konstantin.
  • Represents the fourth generation of the founding Sixt family.
  • His father, Erich Sixt, is the longtime leader and current supervisory board chairman.
  • Has been instrumental in the company's digitalization and expansion into new mobility services.
  • The company was founded in Munich in 1912 by his great-grandfather.

Early Life and Background


Alexander Sixt, born in 1979 in Munich, Germany, is a fourth-generation leader and Co-CEO of Sixt SE, the global mobility service provider. His life has always been intertwined with the Sixt dynasty, which began in 1912 with his great-grandfather, Martin Sixt, operating a small fleet of rental cars.

His family’s legacy was massively scaled by his father, Erich Sixt, who transformed the local operation into a global powerhouse. Alexander prepared himself with an elite European education, earning a diploma from ESCP Paris and a Master’s degree from City University of London. He further honed his strategic mindset by working as a management consultant at Roland Berger and in investment banking at Deutsche Bank in London, ensuring he brought outside, high-level expertise into the family enterprise.

Career Journey of Alexander Sixt


Alexander Sixt joined the Sixt Group in 2009, beginning his tenure by conceiving and implementing an efficiency program for 'Sixt Leasing AG'. This success led him to key strategic roles, where he spearheaded the group's critical digital transformation. He took responsibility for group strategy, M&A, central purchasing, and the development of new mobility offerings like DriveNow.

His primary mission has been to transform the company's self-perception from a car rental service into a 'tech company' focused on integrated digital mobility. In June 2021, Alexander and his brother, Konstantin Sixt, were appointed Co-Chairmen of the Management Board (Co-CEOs), officially taking the operational reins from their father, Erich Sixt. This transition marked the official passing of leadership to the fourth generation. Under his guidance, Sixt has achieved rapid international growth, with its international share of revenue growing to over 71%.

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Alexander Sixt's Timeline


1979:

Born in Munich.

Early Career:

Worked as a management consultant at Roland Berger and in investment banking at Deutsche Bank in London.

2009:

Joined the SIXT Group.

2015 (Feb):

Appointed to the Management Board, taking responsibility for strategy and IT.

2020:

Oversaw the strategic sale of Sixt Leasing SE to focus on digital mobility services.

2021 (June):

Appointed Co-CEO of Sixt SE alongside his brother, Konstantin.

2023 (End):

Led the commitment to make all Sixt branch operations CO2-neutral.

Ongoing:

Guides the company’s digital transformation and electrification strategy.

Major Business Ventures and Investments


Alexander Sixt’s wealth is concentrated in his family’s 56% controlling ownership stake in the publicly listed Sixt SE, a global leader in providing flexible mobility solutions. The company has strategically shifted its focus to a technology-driven 'omni-channel' model.

  • Sixt SE (Co-CEO): The core business, specializing in car rental, car sharing, ride-hailing, and digital subscription services under the SIXT+ brand. The company operates in over 100 countries and generates billions in revenue.
  • Digital Transformation: He oversees the critical SIXT TECH division, driving the modernization of the entire fleet management and customer experience using tools like Salesforce and Microsoft Business Central.
  • Strategic Asset Sales: In 2020, the company strategically sold its shares in 'Sixt Leasing SE' to focus entirely on its digital mobility services, showing a sharp, tech-forward corporate vision.
  • Global Expansion: He was instrumental in expanding Sixt’s footprint in the US market, securing valuable airport concessions.

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Philanthropy and Social Impact


Alexander Sixt's philanthropic commitment is deeply rooted in his family’s tradition of social responsibility, primarily channeled through the foundation founded by his mother, Regine Sixt.

  • 'Regine Sixt Children's Aid Foundation' ('Drying Little Tears'): This foundation, where his mother is CEO, is supported by the family and company, focusing on humanitarian work for the world's most vulnerable children. The foundation has completed over 80 projects in 70 countries.
  • Sustainability Initiatives: Alexander is driving a '360-degrees sustainability strategy' within Sixt, focusing heavily on the electrification of the company's fleet and making operations at branches CO2-neutral by the end of 2023. This commitment links business efficiency directly to environmental responsibility.

Fashion, Style, and Lifestyle


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Quotes and Philosophy


“We create experiences our customers love by exceeding their expectations for better, more convenient, sustainable and exciting mobility. EXPECT BETTER is what drives us.”

“We have always made mobility as easy and flexible as possible for our customers.”

Fun Facts & Trivia


  • He and his brother, Konstantin, are the fourth generation to lead the Sixt SE family business.
  • The company, founded in 1912, was initially a local Munich operation with just '200 vehicles' when his father took over in 1969.
  • He worked in investment banking at Deutsche Bank in London before joining the family firm in 2009.
  • His mother, Regine Sixt, is famous as the Senior Executive Vice President of Marketing and CEO of the 'Drying Little Tears' Children's Aid Foundation.
  • He drove the strategic sale of the leasing division to Hyundai Capital to focus the company entirely on digital mobility services.
  • Sixt's strategy focuses on making operations 'CO2-neutral' through fleet electrification and site optimization.
  • The company's unique culture led them to once host a contest to hire a 'gas station hoagie hunter' to scout the best convenience store food in the US.

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Sources & References


This profile is compiled from verified biographical and financial records:

  • Wealth Data: Real-time tracking and historical data from Forbes Billionaires and the Bloomberg Billionaires Index.
  • Biographical Records: Educational and career history sourced from Reuters, The Wall Street Journal, and official university alumni directories.
  • Regulatory Filings: Shareholder and executive disclosures from stock exchange databases, including HKEX, SSE, SZSE, and SEC EDGAR.
  • Corporate History: Primary data from annual company reports, founding charters, and verified press announcements.

All information is cross-referenced with public sources for accuracy; some narrative sections are AI-assisted summaries.

If you find any inaccuracies, please report them to admin@redcarpetlife.in

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