A lexander Sixt, along with his brother Konstantin, is a co-CEO of Sixt SE, the German multinational car rental company. He represents the fourth generation of his family to lead the business, which was founded by his great-grandfather, Martin Sixt, as a small limousine service in Munich in 1912. His father, Erich Sixt, transformed the company into a major international player and remains the chairman of the supervisory board.
Educated in London and Paris, Alexander joined the family business and took on increasing responsibility, particularly in the areas of strategy, technology, and corporate development. He and his brother were appointed co-CEOs in 2021, marking a formal transition of executive leadership to the new generation. Alexander has been a driving force behind Sixt's digital transformation and its expansion into new mobility services, such as ride-hailing and car-sharing, ensuring that the century-old company remains competitive in a rapidly evolving transportation landscape.
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Alexander Sixt, born in 1979 in Munich, Germany, is a fourth-generation leader and Co-CEO of Sixt SE, the global mobility service provider. His life has always been intertwined with the Sixt dynasty, which began in 1912 with his great-grandfather, Martin Sixt, operating a small fleet of rental cars.
His family’s legacy was massively scaled by his father, Erich Sixt, who transformed the local operation into a global powerhouse. Alexander prepared himself with an elite European education, earning a diploma from ESCP Paris and a Master’s degree from City University of London. He further honed his strategic mindset by working as a management consultant at Roland Berger and in investment banking at Deutsche Bank in London, ensuring he brought outside, high-level expertise into the family enterprise.
Alexander Sixt joined the Sixt Group in 2009, beginning his tenure by conceiving and implementing an efficiency program for 'Sixt Leasing AG'. This success led him to key strategic roles, where he spearheaded the group's critical digital transformation. He took responsibility for group strategy, M&A, central purchasing, and the development of new mobility offerings like DriveNow.
His primary mission has been to transform the company's self-perception from a car rental service into a 'tech company' focused on integrated digital mobility. In June 2021, Alexander and his brother, Konstantin Sixt, were appointed Co-Chairmen of the Management Board (Co-CEOs), officially taking the operational reins from their father, Erich Sixt. This transition marked the official passing of leadership to the fourth generation. Under his guidance, Sixt has achieved rapid international growth, with its international share of revenue growing to over 71%.
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Born in Munich.
Worked as a management consultant at Roland Berger and in investment banking at Deutsche Bank in London.
Joined the SIXT Group.
Appointed to the Management Board, taking responsibility for strategy and IT.
Oversaw the strategic sale of Sixt Leasing SE to focus on digital mobility services.
Appointed Co-CEO of Sixt SE alongside his brother, Konstantin.
Led the commitment to make all Sixt branch operations CO2-neutral.
Guides the company’s digital transformation and electrification strategy.
Alexander Sixt’s wealth is concentrated in his family’s 56% controlling ownership stake in the publicly listed Sixt SE, a global leader in providing flexible mobility solutions. The company has strategically shifted its focus to a technology-driven 'omni-channel' model.
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Alexander Sixt's philanthropic commitment is deeply rooted in his family’s tradition of social responsibility, primarily channeled through the foundation founded by his mother, Regine Sixt.
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“We create experiences our customers love by exceeding their expectations for better, more convenient, sustainable and exciting mobility. EXPECT BETTER is what drives us.”
“We have always made mobility as easy and flexible as possible for our customers.”
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-0.14% | -$2.33M
+0.21% | +$6.20M
This profile is compiled from verified biographical and financial records:
All information is cross-referenced with public sources for accuracy; some narrative sections are AI-assisted summaries.
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