B ob Ell is a self-made Australian property developer and the founder of Leda Holdings, one of the largest private real estate development companies in Australia. A carpenter by trade, Ell began his career in the 1970s with small residential projects. He demonstrated a keen eye for identifying development opportunities and a knack for deal-making, which allowed him to steadily grow his business.

Over several decades, he built Leda Holdings into a major force in the Australian property market, with a diversified portfolio spanning residential communities, industrial estates, and major shopping centers. He is known for his hands-on approach and his ability to navigate the cyclical nature of the real estate market. Despite his immense success, he has maintained private ownership of his company and is known for keeping a relatively low public profile compared to other property tycoons.