Chen Hua is a Chinese entrepreneur, the founder and Chairman of Kingkey Group, a massive Shenzhen-based conglomerate with core interests in luxury real estate, finance, and agriculture. His life story is a classic rags-to-riches narrative: he began his career as a construction worker in the southern province of Hainan, working alongside his brother, Chen Hui.

This hands-on experience in construction provided him with a crucial, ground-level understanding of development, labor management, and quality control—the essential building blocks for his future real estate empire. Chen Hua recognized the immense, untapped potential of Shenzhen's rapid urbanization, setting the stage for him to become one of the city's most powerful developers.

Chen Hua founded the Kingkey Group in 1994 in Shenzhen. His strategic vision was audacious: focus on large-scale, high-end, mixed-use commercial and residential developments. His defining achievement is the construction of KK100 (Kingkey 100), a 100-storey skyscraper in Shenzhen towering 442 meters high. KK100 became an instant, iconic landmark, symbolizing the rapid growth and ambition of Shenzhen and the success of the Kingkey Group.

The Group's business model is built on vertical integration, encompassing finance and real estate management. His wealth is tied to the massive appreciation of commercial land values in Shenzhen. His two sons are actively involved in the business: Jiarong is a director of the group's agriculture arm, and Jiajun is an executive director of the group's Hong Kong-listed financial arm. His career, though marked by reports of investigations into corruption and illicit land deals, cemented his status as a major multi-billion dollar developer and a power player in Southern China.

Chen Hua's social impact is structural, stemming from Kingkey Group's role in physically defining the Shenzhen skyline and providing essential commercial and residential infrastructure. The construction of KK100 and other commercial complexes contributed significantly to the city's economic and civic identity.

His personal philanthropy is often directed toward community development and educational causes, reflecting his commitment to the region where he built his fortune. His wealth supports numerous jobs in the real estate, finance, and construction sectors.

Chen Hua maintains the powerful, formal style of a Chinese real estate patriarch. His attire is consistently bespoke, favoring dark, tailored business suits. His aesthetic is one of serious authority, reflecting his command over one of China's most valuable urban property empires.

Residing in Shenzhen, his luxury is the profound financial security derived from his massive, appreciating land holdings. His life is defined by his commitment to building visually significant, monumental projects that symbolize corporate ambition and success.